How to open a massage parlor: business plan

Does your back hurt? Are your legs swollen? Do you have a sedentary job and a sedentary lifestyle? There are many more reasons why you should go to a massage parlor...

Massage is an effective medical intervention for healing the whole body. Humanity has accumulated centuries of experience in healing the body and managing energy, influencing the problem simply with the power of hands.

Can massage be a profitable business? Small investments at the first stage, a modest competitive environment, especially in small cities, off-season consumer demand - all this makes the massage business a highly profitable business.

Services of a modern massage studio

The main types of techniques that massage parlors now provide:

• Classic massage is the direct goal of healing the body. Stimulating and restarting the lymphatic system.
• Therapeutic massage, manual massage is a serious and very effective procedure. Stage of therapy in the treatment of many diseases. It is carried out only by highly qualified specialists with medical education.
• Relaxing massage is designed to relax, remove fatigue and tension from the body and mind. Set up for a new wave.
• Anti-cellulite is a specific cosmetic procedure. First of all, it improves the appearance of the patient.
• Cosmetic massage of the face, neck and décolleté is an effective and very popular method of anti-aging.

Specific massage procedures that require special knowledge are popular and widespread. Expensive procedures, but the sensations and results are worth it.

• Thai massage;
• Balinese massage;
• massage treatments for pregnant women;
• vacuum massage with cups;
• acupressure;
• lymphatic drainage, hydromassage;
• sports massage.

Who is the target audience? Anyone who can get to the massage room! But there are restrictions due to the patient’s health status:

• oncology;
• high temperature, purulent processes;
• skin diseases;
• allergy;
• inflammatory processes in the body.

Business plan for a massage parlor

There is an idea, there is also a desire to work, develop and earn money. Where to begin?

Financial plan

It is compiled for several years, optimally for 3-5. Takes into account all expenses and income of the project. First of all, investments:

• preparation of the premises;
• purchase of equipment;
• advertising and promotion of the project, incl. in social networks;
• taxes;
• staff salaries;
• overhead costs (including utility bills).

Organizational plan

• Market segment research, compiling a list of popular types of massage.
• Analysis of the competitive environment.
• Analysis of development prospects, calculated, like the FP, for 3-5 years.
• Preparation of documents: register an individual entrepreneur, open a bank account.
• Register a TIN, choose a form of taxation (patent system).
• Premises rental agreement.

Selecting a room

This is influenced by the target audience you want to work with. If you have a therapeutic massage for children, people will go anywhere to see a good specialist. When choosing a cosmetic massage or relaxation, they focus on convenience and choose what is closer to home. The studio can be located in any area, but there are some subtleties:

• The salon should be located on the ground floor
• Near a transport stop
• Close to the clinic
• An expensive salon located in an elite area will pay for itself much faster

“>Required area: according to SES standards, a minimum of 8 sq.m. is required per person. The standard is a separate room for each massage therapist.

Statistics say: it is advisable to hire no more than five specialists. The calculation is simple: the main area based on the number of staff + reception (administrative) + bathroom + rest room for clients + utility room (staff rest, storage room with consumables). The optimal option is 80-100 sq.m. Experience says: several small salons in different areas are better than one large one.

Equipment

• massage table or couch;
• massage chair;
• table, chairs, sofa, office equipment for the reception area;
• cabinets for storing equipment, consumables;
• rack for special oils and cosmetic products;
• clothes hangers;
• screens;
• consumables: sheets, towels, massage oils, cosmetic and hygiene products;
• washing machine + household chemicals.

Staff

The main criterion is qualifications confirmed by special education and documents. It is better to hire a generalist master who knows different massage techniques. A wide range of services is a guarantee of a successful business. Any recommendations? A huge plus.

Another option for finding workers is a recruiting agency, and word of mouth has not been canceled either. When you navigate the medical field, you will quickly find the information you need. A qualified massage therapist can serve 6-8 patients per day; such a person’s hands must be protected (golden - literally and figuratively!). The salary is a percentage of the cost of the service.

Administrator, accountant, what to do with them? At first, you can perform these duties yourself, recouping the investment - look for reliable people. Think about whether you need your own accountant? A chain of salons requires a large amount of work, then this vacancy cannot be avoided. Otherwise, outsource .

Massage parlor advertisement

A successful advertising campaign consists of many factors:

• The name comes first: you give people beauty and health, you need to easily and unobtrusively reflect this. Don’t skimp on a high-quality salon sign—it’s the face of the business.
• It is difficult to overestimate the role of social networks in our lives! Instagram, groups on VK, FB: regular posting, only excellent quality photos, contacts. The more people know about you, the better.
• Advertisements at bus stops, in the newspaper, flyers, everything will be beneficial.
• Partnerships with beauty salons, saunas, fitness clubs. Exchange of clients, visiting massage therapist services.
• Cooperation with doctors: people who need your help pass through their hands. A business card received from a doctor will definitely lead them to your massage parlor.
• An implicit, but very important type of advertising is the excellent quality of services in your massage studio. Reputation comes first in the business world. Use all possible methods and you will have to fight off clients.

Room

The room must have:

• Reception room - maybe a small corridor with a reception table, wardrobe, sofa - for those waiting;
• Bathroom with toilet;
• Massage rooms.

Please note - under no circumstances can the premises be located in the basement.

They often write on the Internet: it is best to place a room on the ground floor in a residential area, closer to elite neighborhoods, with a separate entrance, close to transport stops. But again, according to surveys, these services are in demand both in old urban areas and in new buildings - the sign of “elite” is no longer important here.

There must be a working sewage system, ventilation, cold and hot water. According to the standards of the Sanitary and Epidemiological Service, the walls must be covered with washable materials, usually tiles or washable wallpaper. They must be treated daily with special disinfectants, and disinfection must be carried out once a week.

As for offices, they can be made minimalist: a table, a cabinet with oils, a screen. For one masseuse to work, an area of ​​10 square meters is required. But advanced, more “expensive” salons make themed rooms. For example, in Japanese, Chinese style, etc.

Reader's advice: take care of the temperature in the room - different clients have different needs, some like a little coolness, others need it warmer. Music is a must - relaxing music or, on the contrary, motivating (I have a salon in a business center and employees often come in before an important meeting or after a stormy night - they need an invigorating massage, blood flow to the head).

We also have a service - sleep after a massage. Many people like it when the massage becomes less energetic towards the end of the session, the client falls asleep and has half an hour of pleasant sleep.

Our consultants said that rooms with 2-3 tables are popular when girlfriends, friends, colleagues come - communication during a massage.

You can have a spacious room and divide workspaces with screens.

Massage salon franchise

Like any business, a massage parlor can open as a franchise, what does this give? There are pros and cons in every business:

• Lump sum franchise fee (-)
• Individual business plan and brand support (+)
• Training, recommendations for business management (+)
• Client exchange (+)
• In addition to paying for the franchise, there will be additional expenses: rent, equipment, advertising, staff salaries, purchase of consumables (-)
• Royalty - monthly % of royalties to the main brand (-)
• The franchisor has its own rules, charter, system of fines (possibly), they must be followed (-)

Either way, it's a win-win deal for a startup business.

Equipment

A good massage table is the basis in this matter in terms of equipment.

We have already partially touched on the equipment in matters of interior.

In addition to the sofa, reception desk and wardrobe, you can put an aquarium and TV in the reception area to keep those waiting busy.

Consumables - oils, creams, towels, sheets, soap, shampoo - for the bathroom.

Take care of timely cleaning and laundry. This can be outsourced.

More expensive salons give their clients bathrobes.

Offices need controlled lighting - brightness, perhaps even color shades.

If you do outcall massage, this is a fairly budget-friendly business, although a good table can cost up to $500, but otherwise the costs are for oil and transportation. Another thing is your own salon. Here you pay for everything - electricity, water, heating, air conditioning, etc. However, this is still an example of a business with small investments.

How to open a massage parlor without a license?

A license to open and operate a massage studio is needed in one case: if the staff provides therapeutic massage, manual therapy sessions or other medical and therapeutic activities.

Order No. 238 of July 26, 2002 “On the organization of licensing of medical activities” of the Ministry of Health of the Russian Federation sets out a list of all types of activities subject to compulsory licensing.

That is, first of all, you need to develop a list of services for your massage parlor. Determine their affiliation using the classifier, then think about obtaining a license.

Important: a license is not required to provide classical, restorative and cosmetic (relaxation) massage services.

Marketing plan business plan

When drawing up a business plan for opening a massage parlor, you need to take into account that the main means of promotion is advertising. The following varieties can be distinguished:

1. Signboard. You need to come up with an interesting name.
2. Informing about the work of the salon through acquaintances and friends.
3. Distributing leaflets to clients.
4. Contextual and banner advertising.
5. Creating a website with text optimized for the Yandex system.
6. Discount cards and certificates.

After the first month of operation, you can hold various promotions and conduct massage sessions at a reduced price to attract customers. A certificate drawing is also considered an effective method of promoting services. With which you can visit the salon for free.

Is it possible to open a massage parlor at home?

I want to open a massage parlor at home. Will I be able to? This is definitely a great idea! What should you consider at the initial stage?

Individual work gives a certain freedom of action, like any freelancer. You can earn much more money than in a salon. But the requirements for such activities are no less.

• You will have to allocate a room for work, i.e. practically abandon it. The client must be in a real massage room.
• Such a room has its own requirements: the absence of unnecessary objects, furniture, equipment. Only a couch, a bookcase, light blinds on the windows (take off the heavy curtains!). This is just a work space.
• Free access to the bathroom, where sterile cleanliness flourishes.
• The presence of free wi-fi will create convenience and comfort for the client, and will turn into hard cash for you. Unobtrusive music and a cup of hot chocolate will add to the massage experience.
• A license to provide therapeutic massage services is required (if you provide one). Do not think that if you work independently you do not need documents confirming your qualifications!
• Don't forget about the tax office. Complete the IP and all related documents. Refusal to pay taxes is a criminal offense.
• A big plus for you and the client: prices in such personal salons are usually lower than salon prices.
• When purchasing professional furniture and consumables, do not save money. This will significantly improve the quality of your services and will silently persuade your client to return to you more than once, as well as give an excellent recommendation. This is native advertising!
• Constantly learn, expand your range of services. A true master never stands still professionally.
• The disadvantage of this activity is that you will have to look for clients yourself. But your skill will help you. Clients are looking for a good master, and not vice versa.

Equipment for massage room

Trolley, rack or cabinet - all these cabinet items can be used to store work items: oils, creams, tonics, fragrances, as well as to store towels, gowns, socks, gloves, blankets (for thermal massage). In addition, the listed pieces of furniture can be used as display cases for goods put up for sale if, for example, you do not yet have the money to buy a specialized display case or there is simply nowhere to put it.

A screen, a chair, an armchair or a bench - all these items are necessary so that the visitor can change into clothes suitable for massage procedures without discomfort and prying eyes: a terry robe or a light cotton suit. Next to the screen you can also place a small closet or cabinet where the client will put his things that he came with.

Now about the interior of the massage room : in most cases, the premises are decorated according to the general style of the salon or spa center, if the room is part of a complex or are based on the services that the master specializes in: Thai (Thai), sports, healing massage, relaxation techniques and etc.