Features of the coffee shop
- When opening your own cafeteria, you can limit yourself to a modest initial capital, because a large premises for this type of business is not needed, maintaining a staff of twenty employees, and purchasing food will not cost much.
- The target audience of cafeterias is students, women's groups and business people, so you need to choose a place near institutes, business centers or clothing stores.
- Depending on where the coffee shop is located, you need to correctly formulate the pricing policy and interior. Because not every student will be able to afford a cup of coffee for 300-500 rubles, and in shopping centers it is necessary to create an interesting and bright design so that people want to drink a cup of coffee at your place.
- This type of activity pays off very quickly, which pizzerias or restaurants do not have.
Compact coffee shop
Market Niche Analysis
A coffee shop is a catering establishment where the menu focuses on a variety of coffee varieties.
This is a great business option for men or women. First of all, customers appreciate the taste of drinks and good service. The main target audience of the business is people aged 25-40 years with an income level of 30 thousand rubles. per month. Therefore, it is better to open a coffee shop in large cities.
IMPORTANT. There is now huge competition among coffee shops in Moscow and St. Petersburg. But there are other large cities where the business potential has not yet been fully realized: Novosibirsk, Yekaterinburg, Kazan, Nizhny Novgorod, Krasnodar and others.
Since the competition in the coffee business is off the charts, a unique selling proposition plays an important role in generating income. If you are planning to open a coffee shop from scratch, think about additional “tricks” in advance. For example, invest in the development of an unusual room design, offer visitors signature cocktails, or introduce a bonus system for regular customers.
What does it take to open a coffee shop from scratch?
First of all, the location. The main criterion when choosing is pedestrian flow, because the rate of payback directly depends on it.
Then you need to choose: buy a franchise or register yourself. Next, you need to register as an LLC or individual entrepreneur. The first option is worth choosing if you are creating a business together. And the second option is only if you create alone.
As for taxation, the best choice is considered to be UTII (single tax on imputed income).
The next stage is renting or purchasing premises, renovating, hiring staff and choosing suppliers of baked goods and other products. Particular attention must be paid to the barista, because he is the face of any coffee shop.
And during the renovation you need to decide on the design.
Having figured out how to open a coffee shop, we move on to promoting the establishment. Particular emphasis in advertising should be placed on the opening date. It is better to announce this event in the media, on city portals.
You can make your own advertising brochures, business cards, flyers, or contact an advertising agency. If you have enough funds, order a stretch. An advertising campaign should begin 1-2 months before the opening.
Be sure to think over a sonorous name, think over the logo of the coffee shop, and the uniform of the service staff. Everything should be in harmony with the interior design.
Mini coffee shop design
Install panoramic glass that opens up views of the city. But don’t forget to decorate the ground adjacent to the coffee shop with decorative items. Large glass will not only allow you to observe passers-by, but will also visually expand a small room.
Place dining groups at a distance from each other, and partitions can be installed to allow free communication between visitors.
Install adjustable lighting so that guests can choose a comfortable environment for themselves.
It is also important to choose furniture with a high degree of wear resistance, because this will allow you to save on repairs or replacements if you have high traffic.
Coffee shop interior
Cafe DreamBags-JaguarShoes/ Carnovsky studio/ London, England
This iconic café in central London changes its appearance depending on the lighting. In different lighting modes, the colorful wallpaper on the walls of the establishment begins to reveal its “secret signs” to guests. The green color transports visitors to the realm of the tropical jungle with a variety of exotic plants; red lighting highlights images of wild animals on the walls and ceiling - elephants, leopards, horses, monitor lizards; Well, blue light gives a signal for the appearance of many monkeys.
Read more about this project here.
Equipment
The list of necessary equipment for the cafeteria includes:
- Fridge
- Coffee machine
- Mixer
- Coffee grinder
- Showcase
- Microwave
- Freezer
- If you want to sell your own baked goods, then you need to buy a baking cabinet.
To begin with, it is better not to buy, but to rent equipment, because this will reduce losses when the business burns out. It is best to choose a company that will service and install the equipment itself, because this will save you a lot of time and effort.
Menu
Typically, the number of menu items should not exceed 20, because exceeding it contributes to the loss of specificity of the cafeteria. Coffee shop owners claim that a good menu consists of:
- 7-11 varieties of coffee and drinks with it;
- 5-8 types of teas;
- Hot chocolate;
- 7-11 varieties of desserts;
- Pancakes with different fillings;
- 3-6 salad options;
- 6-9 variations of simple and hot sandwiches.
coffee house
How to create a competitive edge for your cafeteria
There are dozens of coffee shops in any city in Russia, which shows how much this business is developed at present.
Competition is very high in this segment, so creating a competitive edge is necessary.
It is important that in the cafeteria:
- There was an opportunity to either drink a glass of coffee on the spot or buy it to take away.
- There was a pricing policy appropriate to the location.
- Remember not to unjustifiably raise the cost of food.
- The guest received impeccable service in the coffee shop.
- There was a loyalty program for guests who often come to the establishment.
- There was an opportunity in the summer to drink a cup of coffee on the street.
- There was an unusual design that could attract not only residents of the locality, but also visitors.
- They prepared excellent coffee and food.
Coffee isn't going anywhere
It can be assumed that with the crisis, people begin to give up fleeting but costly pleasures - including a glass of coffee for 150 rubles. We feared that this would happen in 2014-2015, when the ruble weakened sharply and household incomes fell.
But this did not happen - we thought that our revenue would decrease by 30%, but it continued to grow at the same pace. At the same time, both the size of the average check and the number of checks increased. This happened in all the formats of our coffee shops - in the coffee to-go chain Coffee Moose, and in the time-based coffee shops of NewYork Coffee, and in Jeffrey's Coffeeshop coffee shops.
It turns out that the solvency of our audience has fallen, but they have not stopped drinking coffee. The fact is that consumer behavior has changed in recent years: according to a Knight Frank study, until 2013, coffee was bought together with other items from the menu, but now it is often a stand-alone product or the only product in the order. At the same time, there is room for growth: now a Russian drinks 21 liters of coffee per year, while a Swedish resident drinks 200 liters, and a German citizen drinks 180 liters per year.
As for the crisis, perhaps it influenced the fact that coffee shops with very low prices like Cofix and One Price Coffee opened in Moscow. But they did not become tough competitors, but only contributed to the growth and development of the market. Such coffee points attract people to the world of coffee who were previously unable to access it. Then they try new options, become interested and come to more expensive coffee shops.
A good example is the Columbus shopping center in Moscow. 50 meters from our Jeffrey's Coffeeshop there are Cofix and One Price Coffee, and on the floor above there is a Starbucks, while everyone makes money, and the average check does not fall. Everywhere there is a different audience and there is enough for everyone. As for the regions, there is practically no such format there yet - it is not a fact that the business model will work, since it requires a lot of traffic.
Mini coffee shop business plan
Often hidden along with the goal contained in “I want to open a coffee shop” is a difficult question about the price of the enterprise. This budget was drawn up for opening a cafeteria with a kitchen, the area of which is 120 m2, the establishment has approximately 45 seats, of which approximately 20 m2 is occupied by a bar.
- Registration and receipt of all documents for business: 40 thousand rubles;
- Annual rent of premises: 300 thousand rubles;
- Renovation of premises: 200 thousand rubles;
- Purchase of furniture and kitchen equipment: 50 thousand rubles;
- Purchase of equipment: 800 thousand rubles;
- Purchase of raw materials: 160 thousand rubles;
- Advertising company: 35 thousand rubles;
- Staff salaries: 200 thousand rubles;
Total: 1740 thousand rubles.
Premises requirements
A room of 100 sq.m is sufficient for 40-50 seats. If you organize a coffee shop on the ground floor of a residential building, you need to provide a soundproofing layer for the walls.
You must have permission from the SES and fire inspection. The requirements for catering establishments are very strict . All of them are described in detail in the Federal Law “Tech. regulations on fire safety requirements”, in SanPiN 2.3.6.1079-01 and in Decree of the Chief Sanitary Doctor of the Russian Federation #29 dated March 31, 2011.
Coffee shop interior
The right interior is one of the main components of the success and popularity of an establishment. Coffee is an elite drink, and therefore the surroundings must be appropriate.
The easiest option for coffee shop design is a themed design. For example, Versailles or the Winter Palace, oriental style or strict English classics. You can bring in a nautical theme or choose a colonial style.
Rules for coffee shop design: it is important that all furniture, dishes and wall decorations are in harmony
- The lighting is soft, the light is diffused. Instead of a main ceiling chandelier, it is better to choose many small lamps and table lamps.
- The furniture is comfortable. Some of the chairs can be replaced with mini-sofas, creating a cozy relaxation corner.
- Music creates a special atmosphere. It is better to choose classical melodies, blues compositions, and ethnic music.
