Interiors of beer bars. Tips, recommendations and photos of bar interiors

Design should not be distracting, but should be memorable

A beer bar, of course, should be different from ordinary establishments (like a wine bar), but not too much. On the other hand, you can’t overdo it, because this is not a disco, and people come here to relax. It needs to have its own charm, which can be created by a whole range of measures: starting with cladding, finishing the facade, ending with cut glasses in the bar - here every little thing is significant.

The beer interior should be cozy and conducive to spending a long time

It is important to find your “trick” that visitors will want to tell their friends about

Interior in light colors

Design of the NAPOZT beer bar: a combination of classic and modern

Sometimes modern technologies and successful creative solutions should be used not only to create completely new design images, but also to maintain classic interior models.

This technique will not only give a second life to some examples of interior decoration, but will also breathe new meaning into them, which will revive long-forgotten visual motifs and give existing forms a special novelty and uniqueness.

The design of the NAPOZT bar is an example, studying which you can easily believe in the correctness of this point of view.

The interior once again proves that simpler does not always mean worse. Classic motifs and familiar design elements create a special atmosphere that every visitor to such an establishment will want to plunge into.

Brick walls, an abundance of wooden elements, and a combination of colors in the interior, filled with light and calm tones - all these are tools, the use of which allows you to achieve the desired result.

Wood plays a special role in the NAPOZT interior. Furniture, a bar counter made of the same material, as well as flooring, ceiling structural elements and a display case are all elements whose production is based on the use of this particular material.

This approach gives the atmosphere of the establishment a certain originality, vintageness and a feeling of complete satisfaction from the process of being here.

The upholstered furniture installed in the dining room, as well as the copper designs of the beer machines, only enhance these feelings and fit harmoniously into the overall thematic direction.

The combination of colors in the interior, which was formed due to the abundance of wooden elements, is distinguished by a special warmth and comfort, which in some respects is akin to home.

Columns with boards printed on them, which depict menu items, offers and wishes, somewhat dilute the overall color background and introduce a certain comic shade, which, of course, has a very positive effect on the mood of visitors.

The use of modern lighting fixtures, thanks to their shape and interesting design features, fills the interior of the establishment with a special gloss and modern stylistic shades.

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Choosing a pub style and design

At the stage of developing the design concept for a beer restaurant, stick to the idea that the overall interior should not disarm the visitor with its pomp, but on the contrary, try to give him a feeling of homely peace and comfort. Each such establishment has its own individual flair, which sometimes cannot be explained except by the skillful idea of the developers who put effort into the design of the beer bar.

Many customers enjoy live music

What is the best way to arrange it?

It is clear that bars are visited by a very diverse target audience. So it is important to take this point into account.

For example, when decorating a youth pub, it is preferable to use HI-TECH elements or something urban - this fits perfectly with the lively playfulness of the younger generation.

Modern materials are welcome in the decoration

Establishments with high-tech interiors appeal to active and successful people

For an older/wealthier audience, it is more appropriate to decorate the interior of a beer bar in classic colors: use smooth shapes, leather, wood. In other words, discreet, but not devoid of taste objects.

Classic beer bar interior

Modern design style

Japanese style bar interior

The brutal interior in the loft style will give the bar a special originality

The win-win “beaten path” method works here. This means you don't have to create a completely new style from scratch. The original design of a beer bar is easy to put together by borrowing proven methods. If you want, combine several styles in one, diluting them with something third. Good design can be created by combining Czech, English bars and pubs - this way visitors will feel isolated from the noise and bustle.

Most clients prefer bars with a history, even symbolic, but unique and correctly reflected in the design of the establishment

VIP cabin with fireplace for visitors who love special comfort

Good design differs from bad design in that it is complete and thoughtful. Every little thing is in its place, and this gives rise to harmony. The design of a beer bar consists of:

well-combined materials: wood, stone;
proper lighting - a little dim, which helps relaxation;
combinations/predominance of dark undertones, dull colors in the interior;
fundamentality, massiveness of furniture, environment as a whole;
musical accompaniment – great if it’s live performers;
wall-mounted TVs with unlimited access to sports channels.

Wood, metal, stone and brick are the main materials for decorating a traditional-style beer bar

A competent play of light and shadow will help to highlight the necessary details or hide repair flaws

We’ll add a few recommendations from ourselves that will help when setting up a pub:

Stand out - a boring concept can be diluted by combining the interior with themes (for example) of the attributes of football, hunting, fishing - in other words, what men are most often interested in. Add a personal touch this way.
Among the dark tones there must certainly be “islands” of light color: dark green is diluted with white, beige, peach. They are used to paint ceilings or walls, and to upholster furniture. The same point suggests including interesting, contrasting textures: stone/lacquer surface, cork wall/mirror panels.
Let your individual style be reflected in your menu and bar menu: serve the beer with snacks that match the theme. It would also be nice to come up with a main course.
It is also important to use original “tricks” when decorating the exterior of a beer bar. Attach an outdoor advertising element (sign, banner) made in a similar style to the cornice above the entrance. If funds allow, come up with a mascot and place his figurine in front of the entrance. Visitors will definitely not pass by this.

Ceramic balls on the ceiling of this hall symbolize foam

The brewing shop is separated by a glass partition so that visitors can watch the process of creating their favorite drink.

Step-by-step business plan for opening a beer bar

Opening a pub begins with drawing up a detailed business plan. Consistent preparation of all steps will help to avoid difficulties in the initial stages and reduce risks. The business case is compiled over a long period of time and contains a description of the following steps:

Step one: market analysis

Analyzing the relevant market niche is extremely important. This allows you to see a complete picture of competition within a given territory. This approach allows you to avoid unnecessary risks and choose the right business development strategy.

Since the sale of alcoholic products, including beer, is an area in which competition is at a high level, it is worth considering the following points:

what large pubs are nearby;
how popular they are;
how they position themselves in the market;
what is the attitude of consumers towards their products and services;
the nature of the territory within which the future pub will be located.

Based on the analysis data, we can draw a conclusion about what type of beer business will be relevant in a given case. The main rule, in this case, is to take into account the opinions of people. The consumer always welcomes something new, but also adheres to traditions.

Step two: business registration

Before you open a beer bar from scratch, you need to officially register it. First of all, a new entrepreneur registers with the Federal Tax Service. Then it undergoes registration with other regulatory agencies.

For small businesses, the option of opening an individual entrepreneurship is suitable. Large enterprises with several founders should open an LLC.

At this stage, a tax system is assigned and an OKVED code is selected. 55.4 is suitable for this type of activity.

What other documents are needed?

When registering a pub, you will need to collect the following documents:

license for retail sale of alcoholic beverages;
permitting conclusion from the fire inspection;
lease or sale agreement for premises;
conclusion of the sanitary service and Rospotrebnadzor.

The specified documentation is prepared by the entrepreneur personally or issued to him by the relevant government agency.

Step three: choosing the location of the beer bar

The territorial location of a beer bar is an important criterion for the success of its development. Since the products of such an establishment are specific, it is necessary to choose a place near which there will be a high traffic volume of potential customers.

It will be difficult to locate such a facility near children's institutions, since Rospotrebnadzor or other authorities may not allow this. Even if you manage to open a pub at such a point, the sale of alcohol to minors is prohibited in Russia.

An advantageous location would be a residential area, a plot in a recreation area, an area located near places of employment of citizens, etc.

Step four: choosing equipment

During the calculations, it is necessary to take into account the investments that will need to be made to purchase the minimum list of equipment.

The following names can serve as the main set:

refrigerators;
bottling installations;
cash register;
audio video equipment;
beer kegs;
microwave.

For office space you may need:

computer/laptop;
Printer;
scanner;
router, etc.

To properly decorate the interior, you will need:

bar counter;
chairs, tables;
decorative lighting elements and others.

Depending on the type of beer bar and the specific business concept, the final set of equipment for interior elements, as well as the number of items, will depend.

Step five: selection of assortment

Assortment selection is an important component of the development of any trading business. Since the main idea is to sell beer, you need to decide on the appropriate menu:

types of beer;
types of drink (strength, etc.);
differing in the method of bottling and serving.

The range may include additional products:

fish products;
chips;
crackers;
dried or smoked meat;
other snacks.

When creating a pub menu, it is necessary to focus on the needs of the general consumer population. Products must meet the needs of the majority of visitors. This will retain regular customers and attract new ones.

Step six: recruitment

A beer bar, like any commercial establishment, must be serviced by appropriate personnel. At the initial stages, the owner can take on part of the work. In the future, the involvement of qualified specialists will become mandatory.

The pub staff must include the following:

accountant;
bartender (possibly two, for shift work);
cleaner;
cook (for beer restaurants);
security;
senior manager.

The accountant must have the appropriate qualifications. Much of the success of the business will depend on the quality of his work. Employees who work directly with people must also be trained.

Step seven: determining the design of the theme of the establishment

To promote a beer bar among customers, it is important to use all available means. An important criterion by which visitors choose such establishments is the interior design.

The style of the room should correspond to the beer theme. To do this, you can use elements of traditional design, antique styling techniques, thematic attributes, etc.

The name of the bar also plays an important role. It should emphasize its character, reflect its assortment, and also distinguish it favorably from competitors.

Convenience of visitors and staff

The atmosphere should be conducive to friendly gatherings

The furniture in the bar should be simple but comfortable

A soft zone would also be appropriate

Outlandish bar: beer restaurant design

Mysterious beer restaurant design

Today we surprise you with the design of the beer restaurant The Black Rabbit Shot Company. Located in the center of Liverpool, this establishment is a favorite spot on Fleet Street. The design by Snook Architects is set to surprise visitors by opening up a new way of seeing the world!

Colorful bar counter

Colorfully shimmering wallpaper with an image of an elephant and an antelope from RGB, as well as walls in the style of surrealism make this interior truly unusual and whimsical. The colorful animals depicted on the walls support the animal theme and serve as a variety of designs.

Rich colors

Here, the Bar counter is essentially a tomb. The abundance of blue and purple shades in the space serves to enhance the alcoholic effect. Low lighting gives greater effect.

Marine theme

To interest visitors rather than scare them, the designers added a little warmth to the interior. With the help of gold accents, sparkling boxes, warm woods and burgundy leather chairs, they did it.

Comfort zone

Various oddities are hidden within the walls of this establishment: a chicken on four legs, a mouse dressed as the Pope, and even a rabbit commanding an alligator. The mouse in the image of dad poses a challenge, at the moment when the rabbit is on the crocodile, it raises only one question: “how did he get there?”

Mouse in the image

Stuffing in this interior is a special solution that helps visitors rethink something... Some will like this spectacle, while others will hate it.

Strange duo

A terrible sight

A dove sculpture by Alex Randall hangs above the main bar. The bespectacled Yorkshire Terrier is considered the establishment's mascot.

Hip Hop Dog

Roses made from tile mosaics smoothly envelop the bar counter. However, the drawing of roses reminds the author of elements of a Parisian cemetery.

General view of the restaurant

Strange things in the Gothic style can be seen throughout the interior. Objects came there from different parts of the world to introduce people to a new culture. There are Victorian-style pieces on the wall. Also, the interior is fueled by various strange ideas from the same theme.

Stuffed animals

The mice are on their way

The space, filled with hundreds of different curiosities, makes visitors hypnotized to look at strange and attractive sights from around the world.

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Bar design project: room zoning

The design phase is an important undertaking. This is due to the fact that each element must be taken into account. Think about the equipment, its dimensions, appearance - this should thematically match the room.

Design of a bar in the style of an Irish pub - wood trim on the lower part of the walls, old photographs in frames, a characteristic color palette

Zoning requires a competent approach:

Use partitions to create separate private areas.
Play with light - different lighting devices will do - alternate them. Dim lighting helps make the atmosphere more relaxing.
If you adhere to a strictly focused theme: for example, maritime, divide the beer bar into separate components of the ship (mast, deck, cabin).

Wooden partition with stained glass windows

How much does it cost to open a beer bar?

The price of the bar includes the following expenses:

purchase of equipment;
rental of premises;
recruitment and remuneration;
purchase of products;
attracting designers and other workers;

In addition to the initial investment, you will need to make monthly and quarterly payments:

taxes;
pension and insurance contributions;
payment for a license to sell alcoholic beverages (every year or every few years), etc.

The average starting amount required to open a pub is 1 ml. rub. This indicator may vary depending on the region and the business plan accompanying a particular project.

How much can you earn by opening a beer cafe?

Selling beer products is a profitable business. Alcohol is a product that is always in demand among consumers. Depending on the level of competition and the cost of production, the markup on goods can reach 100%.

This approach will allow you to receive up to half a million rubles per month. When all payments are deducted, the entrepreneur gets a net profit of 100 thousand rubles or more per month.

Menu and bar list

Alcohol is the calling card of every beer bar. He is the key link, so you need to think through your bar menu thoroughly. In addition to good, different beer, there must be other alcohol. The menu should be replete with snacks (such as snacks, crackers, dried fish) so that the client has plenty to choose from. You can add a couple of “more substantial” dishes, like barbecue.

A good selection of snacks at reasonable prices will help attract customers

It would be a good idea to come up with a few branded snacks, a kind of business cards of the establishment.

One of the modern “tricks” is a personal beer stand with a touch screen that keeps track of what you drink

Turnkey pub design project - development of beer pub design, interior photos and finished works

Among catering restaurants, pubs occupy a special place. Their kitchen consists of a few dishes, and their bar contains a dozen drinks. The attractiveness of a beer establishment depends 90% on the interior of the premises. The attendance and profitability of the pub depends on how cozy and comfortable potential customers feel. Therefore, it is so important to take into account various nuances when designing a drinking establishment and to provide for seemingly insignificant details that can affect the mood of visitors.

Choosing a pub style and design

The first thing that catches the visitor's eye when he crosses the threshold of an Irish or any other pub is the interior of the room. Just a few seconds are enough to form an impression of what you see. A flashy finish or dull decor will simply scare off a future client. Your establishment may be famous for its delicious cuisine and friendly staff, but the lack of the expected atmosphere will negate your efforts.

The creative team of InspireGroup specialists takes a comprehensive approach to the development of pub design. At the initial stage, the general concept of the room is determined. It is suggested to look at photographs of finished objects to better formulate the final idea. Among the many different design styles, the most appropriate one for a particular catering restaurant is selected. This takes into account the target audience for which the bar will be designed, the menu, the specifics of the service and the unique features of the cafe.

The chosen style imposes a certain framework on the further design of the pub project. Thus, for an Irish pub, high-quality wooden furniture and green color are used in the interior. And when designing an English pub, it is necessary to allocate space for non-professional musicians to perform or play darts.

In addition to the interior of the common room and adjacent sanitary rooms, the design of the future menu and the staff dress code are being developed. The professional approach of designers is to create overall harmony. The author's sketches include all the details, right down to the appearance of the facade, the creation of a logo and business cards.

Stages of creating a pub design project

Creative sketches made at the preliminary stage must be brought to life. It should be understood that the interior of the finished room may differ slightly from the sketches. For example, an expensive aquarium will be replaced by a panel with fish, and the color of the curtains will not be purple, but lilac. However, these drawings will be the basis for further steps to create a turnkey pub design project.

Stage I. Creation of an architectural and planning solution.

The premises are measured, load-bearing structures and additional interior details (niches, arches, columns) are determined. Plans are drawn up for the future arrangement of furniture and equipment. The final version of the plan is agreed upon with the customer.

Stage II. Visualization.

Wall decoration, furniture, window decoration, door texture are selected. For this purpose, appropriate samples of materials from manufacturers, examples from catalogs or photographs on websites are offered.

Stage III. Drawing up detailed plans with technical documentation.

Multiple plans are drawn up for each room to carry out the following work:

Installation of lighting fixtures and switches
Installation of communications (water supply, gas, sewerage, etc.)
Plumbing installations
Flooring installations
Installation of a complex ceiling
Wall decorations
Furniture arrangements
Installation / Dismantling of partitions
Other repairs

A well-designed pub design project with drawings is the key to successful approval of documentation by government agencies before starting work. To fully implement the customer’s ideas, we provide supervision at all stages of repair work. Thus, when ordering a turnkey pub service, you get a ready-made catering restaurant that compares favorably with beer competitors.

Cost of developing a pub design project

The price for design work carried out by specialists from our design studio depends on the following factors:

Area and complexity of the room. The unit cost of work in a spacious room is lower than in a small one with many nooks and crannies.
Number of sketches and drawings. With a plan for each wall, floor, and ceiling, repair work is carried out better and more accurately, but the cost of the design project increases.
Visualization. The use of 3D technologies simplifies the perception of the final idea, but increases the price.
Urgency. Preparing a design project in a short time carries its own risks and affects the final cost.

The exact cost of the project depends on the scope of work, the selected materials and the features of the future brand. Approximate prices are calculated in the following range:

Design work	Cost per sq. m
Design development	From 1000
Implementation of design (construction and renovation work)	From 1000
Equipping the premises with technical means	From 2500

In our portfolio you can see photos of projects of ready-made fast food restaurants: alcoholic pubs, children's cafes, fitness clubs, spa salons and other service establishments. You can order a design project by calling us on the hotline, contacting us by e-mail or leaving your contact information. Our managers will definitely contact you as soon as possible.

We recommend that you study 2 honest and useful articles - which we wrote from the heart, at your request. Believe me, they will help expand your understanding of the issue:

How much does it cost to open a restaurant (cafe) on a turnkey basisExample of a working finished design project

Photos of finished design projects from Inspiregroup

We present to your attention the premises where the turnkey design project was developed and implemented. More detailed information about the projects can be obtained from our managers or viewed in the company’s official Portfolio:

Pub Olympic (re-design)

Address: Moscow, Olympic Village, 3 Total area: 330 sq. mSeats: 150